I’m Alan J. Boyd, the Executive Director of Boydmark.
I’ve built this consulting practice on a simple motivation:
Deliver significant value to my clients.
And over the years, we’ve built a successful practice and partnered with some terrific companies and people. Our unique value is that I personally oversee every client account to maintain the highest standards. Now you may wonder if that scales? No it doesn’t and that is perfectly acceptable with myself and our clients.
In the marketing industry, there is a saying that goes something along the lines of:
“If you’re such a good marketer, why are your marketing your own business?”
While there is some truth to that statement, it’s important for you to understand that I also maintain an active business portfolio in a variety of niches.
My professional history includes eighteen years of real-world experience:
- Partnering with hundreds of companies
- Digital Marketing Director for a $20MM Health Care Firm
- Owning a Digital Agency for a decade
- Founding, growing and selling a global Social Network
- Working in my father’s advertising agency from youth
During that time I’ve determined that companies who are truly successful online have achieved that level of success because of two reasons:
- Trial and error
- Expert consulting
Here are some of the objectives I assist businesses with on a daily basis:
- Assessments & Audits
- Competitor & Industry Analysis
- Strategic planning and positioning
- Qualified lead generation
- Improving marketing profitability
- Increasing market share and brand gravity
- Developing competitive advantage in your niche
- Budget Allocation & Profitability Reporting
- Team Development & Vendor Auditing
Want to generate business from the internet?
There are a MILLION things you can be doing and many will try to do everything.
I swiftly assess your situation and narrow down your focus to giving you a high probability of success right away.
Want leads now?
Want to expand and/or reduce advertising costs?
You see, I know what efforts have a high probability of success to reach your short and long-term BUSINESS OBJECTIVES.
Here’s another thing.
When I took the job as the Digital Marketing Director for the National Healthcare firm, I had total oversight of the department and discretion of over $100K in monthly online marketing budget – not including team salaries.
Along with that responsibility, I had daily, weekly, monthly, quarterly, yearly meetings with the CFO and CEO of the organization.
Over time, I cracked the code that had largely alluded me my entire career:
The direct correlation between internet marketing spend and profit.
I knew exactly what it cost to acquire a new account and if we were ten accounts short of our quota one month, I would boost the internet marketing spend by an exact amount and hit our quota every time like clockwork.
It was truly powerful.
Not every business is ready for that caliber of marketing.
But you might be and I can help you get you there as efficiently as possible.
My goal is to deliver at least $100M in value for my clients by the year 2021.
Request a Discovery Meeting to see if I can provide value for you and your business.
Alan J. Boyd